The Flexible Film Recycling Alliance (FFRA), an initiative of the Plastics Industry Association (PLASTICS), today announced a major milestone: its Plastic Film Recycling Directory has surpassed 112,000 unique users since its launch in mid-January.
The interactive tool helps U.S. residents find nearby drop-off locations for recycling plastic film, contributing to a more circular economy. With more than 20,000 drop-off locations listed across all 50 states and Puerto Rico, the directory is quickly becoming one of the most widely used consumer resources for plastic film recycling. In addition to retail locations, the tool also features service areas for Hefty® ReNew and Ridwell, expanding access to curbside and subscription-based recycling options. The next phase of development will include the addition of municipal depots, further enhancing accessibility.
California and New York currently lead the nation in directory usage, highlighting strong consumer demand for accessible recycling resources in some of the country’s most populous states. “We’re thrilled to see such a strong response to the Plastic Film Recycling Directory,” said Patrick Krieger, Senior Vice President of Sustainability and Policy at PLASTICS. “In just a few months, more than 100,000 people have used this resource— With an average engagement time of around one minute, it’s clear users are actively learning where to recycle plastic film, as well as what and how to recycle.
As we continue to expand the directory and add new features, we hope to empower even more individuals to recycle responsibly. Together, we can all work to increase recycling rates.” The Plastic Film Recycling Directory is part of FFRA’s broader commitment to improving access, transparency, and collaboration in plastic film recycling. Since its launch, FFRA has continued to work with over 60 retail partners and other recycling providers to maintain and grow this robust collection network. Additionally, FFRA is developing a third-party verification process to validate the volume of materials collected and recycled, helping to build greater consumer trust in the recycling system.
News Courtesy : Plastics Industry.