Featuring Harmanpreet Kaur, Smriti Mandhana, Jemimah Rodrigues, Shafali Verma and Renuka Singh, the campaign highlights resilience, sacrifice and determination behind the Women in Blue’s rise to international cricket.
Apollo Tyres has launched a new chapter of its flagship ‘Har Safar Mein Dum Hai’ campaign, shining a spotlight on the remarkable journeys of India’s leading women cricketers. The initiative celebrates the determination, resilience and sacrifices that shaped the careers of some of the country’s most accomplished athletes long before they earned international recognition.
The campaign features prominent members of the Indian women’s cricket team, including Harmanpreet Kaur, Smriti Mandhana, Jemimah Rodrigues, Shafali Verma and Renuka Singh. Rather than focusing on achievements and records, the film explores the personal challenges and defining moments that helped each player reach the highest level of the sport.
The storytelling highlights lesser-known aspects of their journeys, from overcoming social barriers and limited access to training facilities to enduring long commutes and making personal sacrifices in pursuit of their dreams. Through these narratives, Apollo Tyres aims to celebrate the perseverance that often goes unnoticed behind sporting success.
According to Apollo Tyres Vice Chairman and Managing Director Neeraj Kanwar, the campaign aligns with the company’s long-standing philosophy of recognizing the journey as much as the destination. He noted that the stories of the Women in Blue serve as powerful examples of courage, conviction and excellence for millions across the country.
The campaign arrives at a time when women’s cricket in India is experiencing unprecedented growth in popularity, attracting larger audiences, increased media attention and stronger commercial partnerships. Brands are increasingly investing in the women’s game as it continues to establish itself as a major force in the country’s sporting landscape.
Apollo Tyres, which serves as the lead sponsor of the Indian National Cricket Teams, has been strengthening its association with Indian cricket through emotionally driven campaigns that focus on resilience, performance and ambition. The company’s partnership with the national teams reflects its broader strategy of connecting with consumers through stories of determination and achievement.
Designed as a digital-first initiative, the campaign will be promoted across YouTube, Meta platforms and various social media channels, supported by influencer collaborations and digital out-of-home activations. The company expects the campaign to resonate strongly with cricket fans while inspiring young athletes, particularly girls aspiring to pursue careers in sports.
By focusing on the untold stories behind India’s women cricketers, Apollo Tyres has created a campaign that goes beyond sport and celebrates the values of persistence, hard work and self-belief. As women’s cricket continues to gain momentum, the initiative reinforces the growing recognition and influence of female athletes in India’s sporting ecosystem.