Tyre maker strengthens its wholly owned digital retail subsidiary to support growth in online tyre sales and automotive service offerings.
CEAT Ltd. has approved an investment of up to ₹2.74 crore in its wholly owned subsidiary, Tyresnmore Online Private Limited, by subscribing to its rights issue. The investment is intended to strengthen the subsidiary’s financial position and support the continued expansion of its online tyre retail and automotive service business.
The rights issue involves CEAT subscribing to 22,447 equity shares of Tyresnmore Online. The transaction will be completed through a cash investment via normal banking channels, with the allotment of shares expected to be completed by 31 July 2026. Following the investment, Tyresnmore will remain a 100% wholly owned subsidiary of CEAT.
Established in 2014 and headquartered in New Delhi, Tyresnmore Online operates in the automotive aftermarket, offering online sales of tyres, batteries, and accessories. The company also provides value-added services such as tyre installation, fitment, wheel balancing, and wheel alignment, catering to both individual and fleet customers.
Tyresnmore has demonstrated consistent business growth, reporting a turnover of ₹43.29 crore in FY26, reflecting increasing demand for digital tyre retail and integrated vehicle maintenance services. The latest capital infusion is expected to support business expansion, technology upgrades, and the enhancement of customer experience across its online platform.
The investment aligns with CEAT’s broader strategy of strengthening its digital presence and expanding customer touchpoints beyond traditional dealership networks. As consumer preference for online automotive services continues to grow, Tyresnmore serves as an important channel for delivering tyres and related services directly to customers.
The move also reflects CEAT’s continued focus on building a robust omnichannel retail ecosystem that combines digital commerce with professional installation and after-sales support. By reinforcing its subsidiary’s capabilities, the company aims to improve service accessibility while capitalizing on the growing demand for convenient, technology-enabled automotive solutions.