Innovative 2,000 sq. ft. installation showcases BKT’s expanding mobility portfolio and strengthens brand visibility as the company grows in India’s consumer tyre market.
Balkrishna Industries Limited (BKT) has unveiled a 2,000 sq. ft. immersive tyre installation at the Mumbai International Airport (MIAL) Terminal 2 elevated road underpass, marking a major step in the company’s transformation from an off-highway tyre specialist into a broader mobility brand. Inspired by BKT Tyres’ “Elevate Your Drive” philosophy, the installation highlights the company’s expanding portfolio across agriculture, construction, mining, earthmoving, commercial vehicles, two-wheelers, and passenger vehicles.
The installation features nine illuminated tyre-shaped displays, each measuring 8 feet in diameter, transforming the tyre itself into the central storytelling element. Beginning with a large-format visual of BKT brand ambassador Ranveer Singh, the sequential display takes travellers through the company’s expanding mobility portfolio, creating a unique brand experience beyond traditional outdoor advertising.
The showcase will remain on display for 24 months at one of India’s busiest aviation hubs, which handled a record 55.5 million passengers in 2025. The long-term placement is expected to provide sustained visibility among business travellers, tourists, and consumers while reinforcing BKT’s growing presence in the Indian automotive market.
The initiative comes as BKT accelerates its expansion into India’s consumer tyre market, following the launch of its two-wheeler tyre range and entry into the commercial vehicle tyre segment under its Vision 2030 strategy. The company is leveraging its expertise in off-highway tyres to build a stronger presence across everyday mobility applications.
Conceptualised by Infectious Advertising, the installation combines immersive design, sequential storytelling, and strategic placement to create a memorable brand interaction. By using the tyre as the primary creative medium, BKT aims to strengthen brand recognition while showcasing its engineering capabilities and diversified product portfolio.
With this innovative airport activation, BKT is reinforcing its brand identity and supporting its expansion into new mobility segments. The installation reflects the company’s long-term strategy of combining product innovation with experiential marketing to strengthen its position in India’s evolving tyre and mobility market.