Bengaluru-based footwear brand Venii has entered India’s premium footwear market with a handcrafted collection of open footwear that combines full-grain Argentinian leather with traditional Indian braiding techniques and anti-skid rubber components.
The collection features full-grain Argentinian leather uppers and all-leather soles, complemented by embedded anti-skid rubber inserts. The rubber components are designed to provide improved traction and grip, adding functional performance to the premium leather construction.
Venii is targeting consumers seeking comfortable open footwear for extended everyday use. The collection is particularly positioned toward the women’s premium footwear segment, with designs intended for both casual and social occasions.
A distinctive feature of the footwear is its handcrafted leather-braiding technique. The brand draws inspiration from traditional Kolhapuri footwear craftsmanship associated with Karnataka and Maharashtra, while incorporating contemporary styling and premium materials.
The use of rubber inserts alongside leather soles provides a combination of traditional craftsmanship and modern functionality. Anti-skid rubber can help improve contact with different walking surfaces while supporting stability and everyday wear.
Venii’s launch comes as India’s footwear market continues to expand, supported by increasing consumer interest in premium products, distinctive designs and quality materials. The growing premium segment is creating opportunities for specialised footwear brands that combine craftsmanship with functional material technologies.
For the rubber and footwear industries, Venii’s product demonstrates how rubber components can complement premium natural materials. Rather than replacing leather, the rubber inserts are integrated into the sole construction to provide a specific performance benefit—enhanced grip and slip resistance.
The launch reflects the wider trend toward premiumisation and material innovation in footwear, where brands are combining traditional manufacturing techniques with materials such as rubber to deliver products that balance aesthetics, comfort and functionality.