Himadri Speciality Chemical plans to scale Birla Tyres through OTR, OHT and passenger-car radial tyres, including products designed for EVs and SUVs, while expanding exports.
Birla Tyres, now part of Himadri Speciality Chemical, is targeting a ₹3,000 crore revenue milestone by FY2030 as it transforms its product portfolio and expands into higher-value tyre segments. The strategy includes greater focus on off-the-road (OTR), off-highway (OHT), and passenger-car radial tyres for electric vehicles and SUVs.
The company currently operates a manufacturing facility with approximately 400 tonnes per day of capacity, but utilisation remains around 25%. Himadri plans to invest an additional ₹1,200 crore over the next four years, building on around ₹600 crore already invested across the tyre operations.
A major part of the transformation is moving Birla Tyres beyond its traditional bias tyre business. The company plans to build a broader portfolio covering OTR, OHT, agriculture, industrial, commercial-vehicle and passenger-car radial tyres, with specific products for EV applications.
The proposed passenger-car radial tyre unit will have a particular focus on EV and SUV tyres. Himadri’s FY2025–26 annual report says the company intends to begin work on this unit and subsequently roll out radial capacity in phases in line with EV and SUV demand.
The expansion is supported by Himadri’s expertise in carbon black and speciality carbon materials, providing a degree of forward integration into tyre manufacturing. The company’s acquisition strategy has allowed it to leverage an existing manufacturing asset rather than building an entirely new tyre plant from scratch.
Birla Tyres is also working to expand its international presence. Himadri has identified exports as an important growth driver and plans to broaden its geographical footprint rather than depending on a single market. The company expects the combination of increased capacity, a deeper product portfolio and exports to support its ₹3,000 crore revenue objective.
The strategy reflects the changing requirements of the tyre market, where demand is increasing for specialised products designed for electric vehicles, SUVs, off-highway equipment and industrial applications. EV tyres, in particular, require designs addressing factors such as vehicle weight, rolling resistance, torque and durability.
For India’s rubber and tyre industry, Birla Tyres’ planned transformation represents a significant move toward higher-value and application-specific products. With investment in modernisation, automation, new machinery and expanded radial capacity, Himadri aims to establish Birla Tyres as a broader speciality tyre manufacturer rather than a conventional bias-tyre producer.
The company expects Birla Tyres to reach EBITDA break-even during FY2026–27 and become cash-positive in the following year, while continuing its longer-term expansion toward the ₹3,000 crore revenue target.