United States Ambassador to Liberia Mark Toner has praised businessman Upjit Singh Sachdeva, widely known as “Jeety,” for the ongoing modernization and redevelopment of the Salala Rubber Corporation (SRC) in Liberia.
During a recent visit to the company’s facilities, the US envoy commended the efforts being made to revive operations, improve infrastructure, and create employment opportunities for local communities. He noted that investments in Liberia’s rubber sector could play a significant role in strengthening the country’s economy and supporting industrial growth.
Jeety, through his investments in Liberia’s rubber industry, has been focusing on upgrading production facilities, improving worker welfare, and expanding processing capabilities. The revamp of Salala Rubber Corporation is expected to enhance operational efficiency while increasing the company’s contribution to Liberia’s agricultural and manufacturing sectors.
According to company officials, the modernization initiative includes improvements in plantation management, factory operations, and sustainable rubber production practices. The project is also expected to generate additional employment opportunities and support local suppliers and smallholder farmers connected to the rubber value chain.
Liberia remains one of Africa’s major natural rubber producers, and industry stakeholders believe investments in processing and value-added manufacturing are essential for long-term sector growth. The country’s rubber industry continues to be a key contributor to exports and rural employment.
The US envoy emphasized the importance of private sector investment in driving economic development and encouraged continued partnerships that support Liberia’s industrial expansion and workforce development.
Jeety Group has been involved in several business sectors in Liberia, including rubber processing, manufacturing, trading, and infrastructure-related investments. The company’s expansion efforts are aimed at strengthening local production capabilities and contributing to economic diversification in the country.